These Beauty boxes have been designed bespoke for a beauty wholeseller who works closely with different airlines companies, (On the Mark Consultancy) and as well they lauched a beauty multi brand website called "Beauty Boat"
The only direction I received for this proyect it was the theme: "Bon Voyage"
So I did research and I came out with 3 different ideas related with travel: "Photographic, Discovering Illustration and Map Illustration."
We narrowed it between "Discovering Illustration" and "Map Illustration" is when I presented two initial illustrations; In the end it was decided to go for the maps option and I created 3 different illustrations, London street map, Europe map and World map.
Finally they chose "Europe map" because Jet2holidays operates in Europe.